{"id":953,"date":"2020-04-27T02:51:52","date_gmt":"2020-04-27T09:51:52","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=953"},"modified":"2024-03-29T15:54:46","modified_gmt":"2024-03-29T07:54:46","slug":"potato-chips-processing-plant","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/de\/potato-chips-processing-plant\/","title":{"rendered":"Warum sind Lay's Kartoffelchips bei der \u00d6ffentlichkeit beliebt?"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;953&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;25&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (25 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Why is Lay\u2019s potato chips favored by public?&quot;,&quot;width&quot;:&quot;106&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 106px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            4.5\/5 - (25 votes)    <\/div>\n    <\/div>\n\n<p class=\"wp-block-paragraph\">Since the listing of&nbsp;Lay\u2019s&nbsp;potato chips,&nbsp;it has been relying on advertising and creativity to continuously seize the market of young people, producing&nbsp;countless hot sale&nbsp;potato chips. Not only does Lay\u2019s&nbsp;have a powerful<a href=\"https:\/\/allpotatoes.com\/de\/potato-chips-production-line\/\"> <strong>Kartoffelchips-Verarbeitungswerk<\/strong><\/a>, but the&nbsp;combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-of-lays.jpg\" alt=\"\" class=\"wp-image-955\" srcset=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-of-lays.jpg 720w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-of-lays-360x270.jpg 360w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-of-lays-180x135.jpg 180w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption>hergestellt von <strong>Kartoffelchips-Verarbeitungswerk<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wie intelligent ist Lay's Marketingstrategie?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment of consumption upgrading, more and more consumers are willing to pay for fresh things. The more high-value, high-style and even high-priced snacks, the more consumers will be interested in buying and sharing. Traditional snacks on supermarket shelves are hardly among them. Under such a large environment, Lay\u2019s&nbsp;has attracted more consumers through precise marketing to the target market and has become a famous&nbsp;brand in the snack circle.&nbsp;They pay great attention to the quality of <strong><a href=\"https:\/\/allpotatoes.com\/de\/potato-chips-production-line\/\">Kartoffelchips-Herstellmaschine<\/a><\/strong>, aiming to produce high quality potato chips to fully pleasure their customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip-3.jpg\" alt=\"\" class=\"wp-image-954\" srcset=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip-3.jpg 720w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip-3-360x270.jpg 360w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip-3-180x135.jpg 180w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption>verarbeitet von <strong>Kartoffelchips-Verarbeitungswerk<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Die Art des Marketings muss kombiniert werden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Derzeit ist das Kurzvideo ein unvermeidlicher Trend im Content-Marketing. Einige Menschen glauben, dass sie, solange sie mit dem Trend der Marketingver\u00e4nderungen Schritt halten k\u00f6nnen, eine g\u00fcnstige Position im Content-Marketing einnehmen k\u00f6nnen. Tats\u00e4chlich ist dies nur ein h\u00e4ufiges Missverst\u00e4ndnis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Von Werbung in traditionellen Medien \u00fcber Bilder, H5, Crossover, IP-Implantation und sogar Kurzvideos oder Mikrofilme hat sich die Form des Marketings weiterentwickelt. Dennoch gibt es immer noch Menschen, die f\u00fcr offizielle Markenwerbung und traditionelle Medienwerbung bezahlen. Obwohl sich die Form des Content-Marketings \u00e4ndert, darf man nicht blind folgen. Die Form des Marketings steht in einem komplement\u00e4ren Verh\u00e4ltnis zueinander und es ist schwierig, sich gegenseitig zu ersetzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arten des Content-Marketings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing can usually be divided into three different types, the brand&#8217;s official advertising BGC, influential stars and PGC for the overall content of KOL, and UGC. In the promotion of new products, Lay\u2019s&nbsp;is also step by step, paving different types of content at different times, different platforms and different channels. They aim to&nbsp;create&nbsp;a combination of marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Warum sind Matcha-Geschmack Kartoffelchips beliebt?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Am Beispiel der matcha-aromatisierten Kartoffelchips ist der gesamte Aktionsplan sehr vollst\u00e4ndig. In den offiziellen Informationen von BGC gibt es eine neue Richtung und einen neuen Stil, n\u00e4mlich die Liebe zum Geschmack des Fr\u00fchlings. Dann ver\u00f6ffentlichten die Stars die neuesten Nachrichten \u00fcber die neuen Produkte auf Weibo, um den Einfluss beliebter Stars zu nutzen, um die besten Ergebnisse zu erzielen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how smart the marketing method is, it is also important to have a professional<strong> <a href=\"https:\/\/allpotatoes.com\/de\/potato-chips-production-line\/\">Kartoffelchips-Verarbeitungswerk<\/a><\/strong>. A growing number of people begin to start potato chips business to obtain high profit.<\/p>","protected":false},"excerpt":{"rendered":"<p>Since the listing of&nbsp;Lay\u2019s&nbsp;potato chips,&nbsp;it has been relying on advertising and creativity to continuously seize the market of young people, producing&nbsp;countless hot sale&nbsp;potato chips. Not only does Lay\u2019s&nbsp;have a powerful potato chips processing plant, but the&nbsp;combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-analysis"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/de\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}