{"id":953,"date":"2020-04-27T02:51:52","date_gmt":"2020-04-27T09:51:52","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=953"},"modified":"2024-03-29T15:54:46","modified_gmt":"2024-03-29T07:54:46","slug":"potato-chips-processing-plant","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/el\/potato-chips-processing-plant\/","title":{"rendered":"\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ac\u03ba\u03b9\u03b1 Lay\u2019s \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc;"},"content":{"rendered":"
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\n 4.5\/5 - (25 votes) <\/div>\n <\/div>\n\n

Since the listing of Lay\u2019s potato chips, it has been relying on advertising and creativity to continuously seize the market of young people, producing countless hot sale potato chips. Not only does Lay\u2019s have a powerful \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ce\u03bd<\/strong><\/a>, but the combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG industry.<\/p>\n\n\n\n

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\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ce\u03bd<\/strong><\/figcaption><\/figure>\n\n\n\n

\u03a0\u03cc\u03c3\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03b7\u03c2 Lay\u2019s;<\/h2>\n\n\n\n

At the moment of consumption upgrading, more and more consumers are willing to pay for fresh things. The more high-value, high-style and even high-priced snacks, the more consumers will be interested in buying and sharing. Traditional snacks on supermarket shelves are hardly among them. Under such a large environment, Lay\u2019s has attracted more consumers through precise marketing to the target market and has become a famous brand in the snack circle. They pay great attention to the quality of \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03b1\u03c4\u03b1\u03c4\u03b1\u03ba\u03af\u03c9\u03bd<\/a><\/strong>, aiming to produce high quality potato chips to fully pleasure their customers.<\/p>\n\n\n\n

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\u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ce\u03bd<\/strong><\/figcaption><\/figure>\n\n\n\n

\u039f \u03c4\u03cd\u03c0\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9<\/h2>\n\n\n\n

\u0391\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03c4\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c0\u03cc\u03c6\u03b5\u03c5\u03ba\u03c4\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u039c\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03c3\u03bf \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c5\u03bd\u03bf\u03ca\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c0\u03b1\u03c1\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7.<\/p>\n\n\n\n

\u0391\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, H5, crossover, \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 IP, \u03ba\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ae \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c4\u03b1\u03b9\u03bd\u03af\u03b5\u03c2, \u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03c7\u03b8\u03b5\u03af. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1. \u0391\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03c5\u03c6\u03bb\u03ac. \u0397 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b1\u03b8\u03b5\u03af.<\/p>\n\n\n\n

\u03a4\u03cd\u03c0\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/h2>\n\n\n\n

Content marketing can usually be divided into three different types, the brand’s official advertising BGC, influential stars and PGC for the overall content of KOL, and UGC. In the promotion of new products, Lay\u2019s is also step by step, paving different types of content at different times, different platforms and different channels. They aim to create a combination of marketing.<\/p>\n\n\n\n

\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ac\u03ba\u03b9\u03b1 \u03bc\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7 Matcha \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae;<\/h2>\n\n\n\n

\u039b\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ac\u03ba\u03b9\u03b1 \u03bc\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7 matcha, \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf. \u03a3\u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 BGC, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c5\u03bb, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u00ab\u03b1\u03b3\u03b1\u03c0\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ac\u03bd\u03bf\u03b9\u03be\u03b7\u03c2\u00bb. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03bf\u03b9 \u03c3\u03c4\u03b1\u03c1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b1\u03bd \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf Weibo, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ce\u03bd \u03c3\u03c4\u03b1\u03c1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n

No matter how smart the marketing method is, it is also important to have a professional \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03b1\u03c4\u03b1\u03c4\u03ce\u03bd<\/a><\/strong>. A growing number of people begin to start potato chips business to obtain high profit.<\/p>","protected":false},"excerpt":{"rendered":"

Since the listing of Lay\u2019s potato chips, it has been relying on advertising and creativity to continuously seize the market of young people, producing countless hot sale potato chips. Not only does Lay\u2019s have a powerful potato chips processing plant, but the combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG […]<\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-analysis"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/el\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}