{"id":953,"date":"2020-04-27T02:51:52","date_gmt":"2020-04-27T09:51:52","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=953"},"modified":"2024-03-29T15:54:46","modified_gmt":"2024-03-29T07:54:46","slug":"potato-chips-processing-plant","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/fr\/potato-chips-processing-plant\/","title":{"rendered":"Pourquoi les chips de pomme de terre Lay\u2019s sont-elles appr\u00e9ci\u00e9es du public ?"},"content":{"rendered":"
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\n 4.5\/5 - (25 votes) <\/div>\n <\/div>\n\n

Since the listing of Lay\u2019s potato chips, it has been relying on advertising and creativity to continuously seize the market of young people, producing countless hot sale potato chips. Not only does Lay\u2019s have a powerful usine de traitement de chips de pomme de terre<\/strong><\/a>, but the combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG industry.<\/p>\n\n\n\n

\"\"
fabriqu\u00e9 par usine de traitement de chips de pomme de terre<\/strong><\/figcaption><\/figure>\n\n\n\n

Quelle est la sophistication de la strat\u00e9gie marketing de Lay\u2019s ?<\/h2>\n\n\n\n

At the moment of consumption upgrading, more and more consumers are willing to pay for fresh things. The more high-value, high-style and even high-priced snacks, the more consumers will be interested in buying and sharing. Traditional snacks on supermarket shelves are hardly among them. Under such a large environment, Lay\u2019s has attracted more consumers through precise marketing to the target market and has become a famous brand in the snack circle. They pay great attention to the quality of machine \u00e0 chips<\/a><\/strong>, aiming to produce high quality potato chips to fully pleasure their customers.<\/p>\n\n\n\n

\"\"
trait\u00e9 par usine de traitement de chips de pomme de terre<\/strong><\/figcaption><\/figure>\n\n\n\n

Le type de marketing doit \u00eatre combin\u00e9<\/h2>\n\n\n\n

Actuellement, la vid\u00e9o courte est une tendance incontournable du marketing de contenu. Certaines personnes pensent que tant qu\u2019elles peuvent suivre la tendance des changements marketing, elles peuvent occuper une position favorable dans le marketing de contenu. En r\u00e9alit\u00e9, il s\u2019agit simplement d\u2019une id\u00e9e fausse courante.<\/p>\n\n\n\n

Des publicit\u00e9s dans les m\u00e9dias traditionnels aux images, H5, crossover, implantation d\u2019IP, et m\u00eame vid\u00e9os courtes ou micro-films, la forme de marketing a \u00e9volu\u00e9. Cependant, il y a encore des personnes qui paient pour la promotion officielle de la marque et la publicit\u00e9 dans les m\u00e9dias traditionnels. Bien que la forme de marketing de contenu change, vous ne pouvez pas la suivre aveugl\u00e9ment. La forme de marketing entretient une relation compl\u00e9mentaire, et il est difficile de les remplacer l\u2019un par l\u2019autre.<\/p>\n\n\n\n

Types de marketing de contenu<\/h2>\n\n\n\n

Content marketing can usually be divided into three different types, the brand’s official advertising BGC, influential stars and PGC for the overall content of KOL, and UGC. In the promotion of new products, Lay\u2019s is also step by step, paving different types of content at different times, different platforms and different channels. They aim to create a combination of marketing.<\/p>\n\n\n\n

Pourquoi les chips de pomme de terre aromatis\u00e9s au matcha sont-elles populaires ?<\/h2>\n\n\n\n

Prenons l\u2019exemple des chips de pomme de terre aromatis\u00e9s au matcha, le plan d\u2019activit\u00e9 est tr\u00e8s complet. Selon les informations officielles de BGC, il y a une nouvelle direction et un nouveau style, c\u2019est-\u00e0-dire aimer le go\u00fbt du printemps. Ensuite, les stars ont publi\u00e9 les derni\u00e8res nouvelles sur les nouveaux produits sur Weibo afin d\u2019utiliser l\u2019influence des stars populaires pour atteindre les meilleurs r\u00e9sultats.<\/p>\n\n\n\n

No matter how smart the marketing method is, it is also important to have a professional usine de traitement de chips de pomme de terre<\/a><\/strong>. A growing number of people begin to start potato chips business to obtain high profit.<\/p>","protected":false},"excerpt":{"rendered":"

Since the listing of Lay\u2019s potato chips, it has been relying on advertising and creativity to continuously seize the market of young people, producing countless hot sale potato chips. Not only does Lay\u2019s have a powerful potato chips processing plant, but the combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG […]<\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-analysis"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}