{"id":961,"date":"2020-04-27T20:56:36","date_gmt":"2020-04-28T03:56:36","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=961"},"modified":"2024-03-29T15:54:46","modified_gmt":"2024-03-29T07:54:46","slug":"the-packing-style-of-tyrrells-potato-chips","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/fr\/the-packing-style-of-tyrrells-potato-chips\/","title":{"rendered":"Le style d'emballage des chips Tyrrells"},"content":{"rendered":"
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\n 4.9\/5 - (21 votes) <\/div>\n <\/div>\n\n

Herefordshire is located on the southwest coast of the United Kingdom. The soil is fertile clay, which produces potatoes of very high quality. In 2002, a local farmer named Tyrrells potato chips by the name of his own farm. In 2014, they began to produce potato chips on a large scale though using\u00a0professional\u00a0potato chips\u00a0processing machine<\/a><\/strong>. Tyrrells potato chips have been successfully sold to 30 countries including the United States, Brazil, and India\u00a0etc.<\/p>\n\n\n\n

Le concept du dernier emballage des chips Tyrrells pour diff\u00e9rentes saveurs<\/h2>\n\n\n\n

Il y a toujours un manque de nouveaut\u00e9s dans l'emballage des chips sur le march\u00e9. Lorsqu'on rencontre Tyrrells, on constate que l'imagination est sans limite. En fait, Tyrrells poursuit la notori\u00e9t\u00e9 de sa marque \u00e0 travers son emballage. On appelle cela le packvertising dans l'industrie. Son emballage est rempli de mashups rigoureux et sans inhibition, et les \u00e9l\u00e9ments visuels non li\u00e9s sont assembl\u00e9s mais tr\u00e8s harmonieux.<\/p>\n\n\n\n

Style d'emballage des chips Tyrrells<\/h2>\n\n\n\n

Les vieilles photos en noir et blanc sont le symbole visuel principal de l'emballage des chips Tyrrells. La plupart des photos ont \u00e9t\u00e9 prises aux premiers et moyens stades, et les sc\u00e8nes \u00e9taient principalement des fermes, des campagnes et des plages. Les images avec un sens de l'\u00e2ge, portant des traces de la vie rurale, \u00e9voquent de vieux souvenirs. Le dernier emballage restaure la couleur des d\u00e9tails locaux dans la photo, rendant l'effet visuel plus r\u00e9aliste.<\/p>\n\n\n\n

Diff\u00e9rences dans l'emballage des chips Tyrrells<\/h2>\n\n\n\n

Nostalgia is a common packaging strategy of the brand, and the content of the picture is also related to the product itself. To show the brand’s charm, these images are often constructed as positive picture.<\/p>\n\n\n\n

However, the above visual strategy has no trace on Tyrrells potato chips.\u00a0Most of the people in the old photos have nothing to do with the product. They are neither potato chips\u00a0processing machine<\/a>\u00a0<\/strong>nor a consumer. The protagonist often shows\u00a0in front of consumers with a strange posture. What does the brand want to express through these old photos?<\/p>\n\n\n\n

La signification des diff\u00e9rents emballages<\/h2>\n\n\n\n

Le go\u00fbt sel de mer & vinaigre de cidre contient un oncle qui essaie un vin. La photo capture son l\u00e9ger moment, c'est-\u00e0-dire plissant les yeux, regardant la moiti\u00e9 restante du vin dans le verre, et le coin de la bouche se levant l\u00e9g\u00e8rement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le paprika fum\u00e9 a un go\u00fbt plus intense. Dans un salon de th\u00e9, la dame \u00e0 droite est mise en sc\u00e8ne pour avaler des boules de feu, et celle \u00e0 gauche continue de d\u00e9guster du th\u00e9 avec \u00e9l\u00e9gance, semblant n\u2019en rien se soucier.<\/p>\n\n\n\n

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Paprika fum\u00e9<\/figcaption><\/figure>\n\n\n\n

Il y a trois femmes sur l'emballage du go\u00fbt Mature Cheddar & Chive. La femme du milieu tient un \u00e9norme fromage, et les deux personnes derri\u00e8re ont une expression \u00e9trange sur le visage.<\/p>\n\n\n\n

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Go\u00fbt Mature Cheddar & Chive<\/figcaption><\/figure>\n\n\n\n

Dans l'emballage du go\u00fbt l\u00e9g\u00e8rement sal\u00e9, trois filles en maillot de bain font des poings sur la plage, deux d'entre elles le font bien. La fille tout \u00e0 droite est au moment o\u00f9 leurs pieds quittent le sol.<\/p>\n\n\n\n

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Go\u00fbt l\u00e9g\u00e8rement sal\u00e9<\/figcaption><\/figure>\n\n\n\n

Novel packaging, coupled with a professional potato chips\u00a0processing machine<\/a><\/strong>, Tyrrells potato chips is constantly famous in the world<\/p>","protected":false},"excerpt":{"rendered":"

Herefordshire is located on the southwest coast of the United Kingdom. The soil is fertile clay, which produces potatoes of very high quality. In 2002, a local farmer named Tyrrells potato chips by the name of his own farm. In 2014, they began to produce potato chips on a large scale though using\u00a0professional\u00a0potato chips\u00a0processing machine. […]<\/p>\n","protected":false},"author":1,"featured_media":963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[1,12],"tags":[],"class_list":["post-961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-other-tips"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/posts\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/posts\/961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/media\/963"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/categories?post=961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/fr\/wp-json\/wp\/v2\/tags?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}