{"id":953,"date":"2020-04-27T02:51:52","date_gmt":"2020-04-27T09:51:52","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=953"},"modified":"2024-03-29T15:54:46","modified_gmt":"2024-03-29T07:54:46","slug":"potato-chips-processing-plant","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/ja\/potato-chips-processing-plant\/","title":{"rendered":"\u306a\u305cLay\u2019s\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306f\u4e00\u822c\u306e\u4eba\u3005\u306b\u597d\u307e\u308c\u308b\u306e\u304b\uff1f"},"content":{"rendered":"
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div> <\/div> <\/div>
4.5\/5 - (25 votes) <\/div> <\/div>

Lay\u2019s\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306e\u4e0a\u5834\u4ee5\u6765\u3001\u5e83\u544a\u3068\u5275\u9020\u6027\u306b\u4f9d\u5b58\u3057\u7d9a\u3051\u3001\u82e5\u8005\u306e\u5e02\u5834\u3092\u7d99\u7d9a\u7684\u306b\u7372\u5f97\u3057\u3001\u7121\u6570\u306e\u30d2\u30c3\u30c8\u5546\u54c1\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002Lay\u2019s\u306f\u5f37\u529b\u306a \u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u51e6\u7406\u5de5\u5834<\/strong><\/a>\u3092\u6301\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u4e2d\u56fd\u5e02\u5834\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3068\u6226\u7565\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001FMCG\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u898b\u306a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>

\"\"
\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u308b \u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u51e6\u7406\u5de5\u5834<\/strong><\/figcaption><\/figure>

Lay\u2019s\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3069\u308c\u307b\u3069\u30b9\u30de\u30fc\u30c8\u304b\uff1f<\/h2>

\u6d88\u8cbb\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u307e\u3059\u307e\u3059\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u65b0\u9bae\u306a\u3082\u306e\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u610f\u6b32\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u9ad8\u4ed8\u52a0\u4fa1\u5024\u3001\u9ad8\u30b9\u30bf\u30a4\u30eb\u3001\u3055\u3089\u306b\u306f\u9ad8\u4fa1\u683c\u306e\u30b9\u30ca\u30c3\u30af\u307b\u3069\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3068\u5171\u6709\u610f\u6b32\u3092\u5f15\u304d\u3064\u3051\u307e\u3059\u3002\u5f93\u6765\u306e\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u68da\u306e\u30b9\u30ca\u30c3\u30af\u306f\u305d\u308c\u3089\u306b\u307b\u3068\u3093\u3069\u542b\u307e\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u4e0b\u3067\u3001Lay\u2019s\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3078\u306e\u6b63\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u3001\u8457\u540d\u306a\u30d6\u30e9\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u88fd\u9020\u6a5f<\/a><\/strong>\u306e\u54c1\u8cea\u306b\u975e\u5e38\u306b\u6ce8\u610f\u3092\u6255\u3044\u3001\u9ad8\u54c1\u8cea\u306a\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u3092\u751f\u7523\u3057\u3001\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\"\"
\u306b\u3088\u3063\u3066\u51e6\u7406\u3055\u308c\u308b \u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u51e6\u7406\u5de5\u5834<\/strong><\/figcaption><\/figure>

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u306f\u3001\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/h2>

\u73fe\u5728\u3001\u77ed\u7de8\u52d5\u753b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e0d\u53ef\u907f\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002\u4e00\u90e8\u306e\u4eba\u3005\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5909\u5316\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u8ffd\u3044\u3064\u304f\u3060\u3051\u3067\u3001\u512a\u4f4d\u306a\u7acb\u5834\u3092\u5360\u3081\u3089\u308c\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u3053\u308c\u306f\u4e00\u822c\u7684\u306a\u8aa4\u89e3\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/p>

\u5f93\u6765\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u304b\u3089\u753b\u50cf\u3001H5\u3001\u30af\u30ed\u30b9\u30aa\u30fc\u30d0\u30fc\u3001IP\u5c0e\u5165\u3001\u3055\u3089\u306b\u306f\u77ed\u7de8\u52d5\u753b\u3084\u30de\u30a4\u30af\u30ed\u30e0\u30fc\u30d3\u30fc\u307e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f62\u614b\u306f\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u516c\u5f0f\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u5f93\u6765\u306e\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u8cbb\u7528\u3092\u304b\u3051\u308b\u4eba\u3005\u3082\u4f9d\u7136\u3068\u3057\u3066\u5b58\u5728\u3057\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f62\u614b\u306f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u76f2\u76ee\u7684\u306b\u8ffd\u968f\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f62\u614b\u306f\u88dc\u5b8c\u95a2\u4fc2\u306b\u3042\u308a\u3001\u4e92\u3044\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u3002<\/p>

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/h2>

Content marketing can usually be divided into three different types, the brand’s official advertising BGC, influential stars and PGC for the overall content of KOL, and UGC. In the promotion of new products, Lay\u2019s is also step by step, paving different types of content at different times, different platforms and different channels. They aim to create a combination of marketing.<\/p>

\u306a\u305c\u62b9\u8336\u5473\u306e\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u304c\u4eba\u6c17\u306a\u306e\u304b\uff1f<\/h2>

\u62b9\u8336\u5473\u306e\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u3092\u4f8b\u306b\u3068\u308b\u3068\u3001\u5168\u4f53\u306e\u6d3b\u52d5\u8a08\u753b\u306f\u975e\u5e38\u306b\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002BGC\u306e\u516c\u5f0f\u60c5\u5831\u306b\u306f\u3001\u65b0\u3057\u3044\u65b9\u5411\u6027\u3068\u30b9\u30bf\u30a4\u30eb\u3001\u3059\u306a\u308f\u3061\u300c\u6625\u306e\u5473\u3092\u611b\u3059\u308b\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30b9\u30bf\u30fc\u305f\u3061\u306fWeibo\u3067\u65b0\u5546\u54c1\u306b\u95a2\u3059\u308b\u6700\u65b0\u60c5\u5831\u3092\u516c\u958b\u3057\u3001\u4eba\u6c17\u30b9\u30bf\u30fc\u306e\u5f71\u97ff\u529b\u3092\u5229\u7528\u3057\u3066\u6700\u826f\u306e\u7d50\u679c\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u3069\u308c\u307b\u3069\u30b9\u30de\u30fc\u30c8\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u3063\u3066\u3082\u3001\u5c02\u9580\u7684\u306a \u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u51e6\u7406\u5de5\u5834<\/a><\/strong>\u3092\u6301\u3064\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u9ad8\u5229\u76ca\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u591a\u304f\u306e\u4eba\u3005\u304c\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u4e8b\u696d\u3092\u59cb\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"

Since the listing of Lay\u2019s potato chips, it has been relying on advertising and creativity to continuously seize the market of young people, producing countless hot sale potato chips. Not only does Lay\u2019s have a powerful potato chips processing plant, but the combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG industry. How smart is Lay\u2019s marketing strategy? At the moment of consumption upgrading, more and more consumers are willing to pay for fresh things. The more high-value, high-style and even high-priced snacks, the more consumers will be interested in buying and sharing. Traditional snacks on supermarket shelves are hardly among them. Under such a large environment, […]<\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-analysis"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/ja\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}