Analyzing the consumption of potato chips from the perspective of consumers

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The potato chips processed by potato chips making machine is a famous snack among customers. When do they eat potato chips? What kind of package do they like?What is the most suitable capacity for each bag of potato chips? We have made a deep survey about all these question, let me share them with you now.

When do customers eat potato chips?

The survey results show that 38.4% of consumers often eat potato chips in their free time. They often eat potato chips while watching TV, accounting for 28.0%. 20.1% of consumers eat potato chips when going out to play. 6.6% of consumers eat potato chips during work breaks. 4.7% of consumers eat it during school breaks. It can be seen that these three are the main time that consumers often eat potato chips, that is, when they are free, watching TV and hanging out.

potato chips

What kind of package do they like?

Among the interviewed consumers, 49.8% of consumers like to eat tube-shaped potatoes. 33.8% of consumers like to eat potato chips in bags; 15.5% of consumers prefer to eat potato chips in boxes. The potato chips in supermarkets are mainly packaged in tubes and bags. The survey shows that if the packaging of a potato chip is designed as a box, it can not only form a visual impact difference with the existing potato chip brand, but also have 15.5% of consumer demand.

What is the most suitable capacity for each bag of potato chips?

Through the investigation of consumers, we found that consumers think that the design of 80 grams and 100 grams of potato chips per bag is better, accounting for 24.5%. Consumers who believe that the capacity of a bag of potato chips is 50 grams reach 23.3%. Consumers who think that the capacity of each bag of potato chips is 40 grams account for 8.2%; the ratio of 150 grams per bag of potato chips are7.2%. Those who think that the capacity of potato chips are 30 grams account for 4.4% In conclusion, the capacity design of each bag of potato chip products in 50-100 grams is the most suitable for consumer needs.

People who like to eat potato chips are growing, in order to obtain high profit, it is necessary to buy professional potato chips making machine that is an important factor to make you successful.

potato chips

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