{"id":700,"date":"2020-04-12T23:43:15","date_gmt":"2020-04-13T06:43:15","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=700"},"modified":"2024-03-29T15:54:50","modified_gmt":"2024-03-29T07:54:50","slug":"the-famous-brand-of-potato-chips","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/pt\/the-famous-brand-of-potato-chips\/","title":{"rendered":"A marca famosa de batatas fritas"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"     data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;700&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;10&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (10 votos)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;The famous brand of potato chips&quot;,&quot;width&quot;:&quot;108.4&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>              <div class=\"kksr-stars\">      <div class=\"kksr-stars-inactive\">             <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>     <\/div>      <div class=\"kksr-stars-active\" style=\"width: 108.4px;\">             <div class=\"kksr-star\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>             <div class=\"kksr-star\" style=\"padding-right: 4px\">               <div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>         <\/div>     <\/div> <\/div>                   <div class=\"kksr-legend\" style=\"font-size: 16px;\">             4.6\/5 - (10 votos)    <\/div>     <\/div>  <p class=\"translation-block\">Nowadays, there are many <strong><a href=\"https:\/\/allpotatoes.com\/pt\/potato-chips-production-line\/\">potato chips production line<\/a> manufacturers<\/strong>. Among the top five potato chip brands in the United States, snack business,Lay&#8217;s and Ruffles are affiliated with Pepsi&#8217;s, and Frito-Lay, Kettle and Cape Cod&nbsp;belong to Snyder&#8217;s-Lance. The fifth is Utz brand, which is currently an independent brand, and it has decided to continue to grow by joining the Snack Food Association.<\/p>    <h2 class=\"wp-block-heading\">A marca mais popular - Lay \u2019s<\/h2>    <p class=\"translation-block\">Lay&#8217;s is the most popular potato chips brand in the world and the flagship brand of Frito-Lay. The success of this brand&#8217;s dominant position is inextricably linked to its smart business development strategy, including continuous innovation and expansion through investment in new factories or the acquisition of smaller&nbsp;<strong><a href=\"https:\/\/allpotatoes.com\/pt\/potato-chips-production-line\/\">potato chips production line<\/a> manufacturers<\/strong>. Through constant operation, the brand name has become the biggest asset. Lay&#8217;s is known as Coca-Cola in the world of potato chips.<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips.jpg\" alt=\"\" class=\"wp-image-704\"\/><figcaption>batatas fritas <\/figcaption><\/figure>    <h2 class=\"wp-block-heading\">O que torna o Lay \u2019s t\u00e3o popular?<\/h2>    <p>&nbsp;A for\u00e7a de uma marca depende n\u00e3o apenas do desempenho externo. O desempenho externo \u00e9 apenas o come\u00e7o. A cria\u00e7\u00e3o de valor de marca \u00e9 alcan\u00e7ada estabelecendo uma sensa\u00e7\u00e3o cont\u00ednua de exist\u00eancia. No passado, esse tipo de presen\u00e7a baseava-se em publicidade tradicional, como an\u00fancios impressos e comerciais de TV. Hoje, com o crescimento das novas m\u00eddias, especialmente redes sociais, \u00e9 mais f\u00e1cil construir uma marca forte.<\/p>    <h2 class=\"wp-block-heading\">Ruffles<\/h2>    <p>Ruffles \u00e9 outra marca de batatas fritas da Frito-Lay popular no mercado dos EUA. \u00c9 uma verdadeira marca americana, usando vermelho, branco e azul como seu reconhecimento de cores ic\u00f4nico. O estilo do logotipo mais recente foi criado pelo DuPuis Group em 2015. O novo logotipo \u00e9 escrito com linhas grossas. Em particular, o beisebol e o futebol americano na embalagem estabeleceram uma alta correla\u00e7\u00e3o, e foram introduzidos no mercado como um produto de feedback para os f\u00e3s da Frito-Lay. A principal caracter\u00edstica dessa marca \u00e9 que a textura das batatas fritas \u00e9 ondulada, com linhas elevadas. O sabor do Ruffles \u00e9 mais firme e n\u00e3o f\u00e1cil de quebrar, ent\u00e3o, quando os consumidores d\u00e3o uma mordida, podem mergulhar feliz o restante no molho para continuar a comer. Essa marca \u00e9 direcionada a consumidores masculinos, e sua orienta\u00e7\u00e3o de comunica\u00e7\u00e3o \u00e9 muito direcionada, geralmente associando-se a esportes e humor.<\/p>    <figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip.jpg\" alt=\"\" class=\"wp-image-703\" srcset=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip.jpg 720w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip-360x270.jpg 360w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chip-180x135.jpg 180w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption>batatas fritas Ruffles<\/figcaption><\/figure>    <h2 class=\"wp-block-heading\">Snyder&#8217;s-Lance<\/h2>    <p>Snyder&#8217;s-Lance Foods is known as a snack enthusiast&nbsp;and owns two other potato chip brands in the United States, Kettle and Cape Cod. Compared with Frito-Lay&#8217;s positioning in the mass consumer market, Snyder&#8217;s-Lance tends to be niche and the price is slightly higher.<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-made-by-processing-machine.jpg\" alt=\"\" class=\"wp-image-705\" srcset=\"https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-made-by-processing-machine.jpg 720w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-made-by-processing-machine-360x270.jpg 360w, https:\/\/allpotatoes.com\/wp-content\/uploads\/2020\/04\/potato-chips-made-by-processing-machine-180x135.jpg 180w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption>batatas fritas feitas por uma planta profissional<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Atualmente, h\u00e1 muitos fabricantes de linha de produ\u00e7\u00e3o de batatas fritas. Entre as cinco principais marcas de batatas fritas nos Estados Unidos.<\/p>","protected":false},"author":1,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,12],"tags":[557,575,634,86,574],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-other-tips","tag-chips","tag-line","tag-manufacturers","tag-potato","tag-production"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/posts\/700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/categories?post=700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/pt\/wp-json\/wp\/v2\/tags?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}