{"id":945,"date":"2020-04-26T22:42:25","date_gmt":"2020-04-27T05:42:25","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=945"},"modified":"2024-03-29T15:54:02","modified_gmt":"2024-03-29T07:54:02","slug":"what-is-the-franchise-strategy-for-new-york-fries","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/ru\/what-is-the-franchise-strategy-for-new-york-fries\/","title":{"rendered":"\u041a\u0430\u043a\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438\u043d\u0433\u0430 \u0434\u043b\u044f New York Fries?"},"content":{"rendered":"
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\n 4.5\/5 - (28 \u0433\u043e\u043b\u043e\u0441\u043e\u0432) <\/div>\n <\/div>\n\n

In addition to having a professional \u041b\u0438\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u0441\u043a\u0438\u0445 fries<\/a><\/strong>, New York Fries also has unique franchise distribution strategy, which makes their brands all over the world. So what strategy have they adopted?<\/p>\n\n\n\n

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New York Fries<\/figcaption><\/figure>\n\n\n\n

\u0412\u044b\u0441\u043e\u043a\u0438\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u043e\u0442\u0431\u043e\u0440\u0430 \u0434\u0438\u043b\u0435\u0440\u043e\u0432<\/h2>\n\n\n\n

New York Fries \u2014 \u044d\u0442\u043e \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430. \u0415\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u044c\u044e\u0442\u043e\u0440\u044b \u0447\u0430\u0441\u0442\u043e \u0441 \u0442\u0440\u0443\u0434\u043e\u043c \u043f\u043e\u043d\u0438\u043c\u0430\u044e\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0435\u0433\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u044e. \u0422\u0435, \u043a\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u0444\u0440\u0430\u043d\u0448\u0438\u0437\u0443 NYF, \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438 New York fries \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0437\u0430\u043a\u0443\u043f\u043e\u043a, \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439.<\/p>\n\n\n\n

Products consumed by franchisees are charged as costs. Headquarters is responsible for the procurement of consumables, site selection, rental bargaining, marketing, and brand promotion. Of course, dealers also purchase a \u041b\u0438\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u0441\u043a\u0438\u0445 fries<\/a><\/strong>. On the base of headquarters\u2019s suggestion. Franchise dealers can have their own ideas, but the final decision is still in Gould’s hands.<\/p>\n\n\n\n

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New York Fries<\/figcaption><\/figure>\n\n\n\n

\u041e\u0431\u0449\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/h2>\n\n\n\n

If the franchise dealer wants to get a good return on investment, then he needs to operate 5 to 7 stores, which requires the purchase of multiple sets of french fries production lines<\/a><\/strong>. It will cost a lot. In this way, the headquarters needs to keep balance by operating three stores in a region.<\/p>\n\n\n\n

\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0435 \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0434\u0438\u043b\u0435\u0440\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c 5 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c\u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0442\u043e\u0447\u043a\u0438 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438. \u0415\u0441\u043b\u0438 \u043e\u043d\u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c 10 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c\u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435, \u0438\u0445 \u043f\u0440\u0438\u0437\u043d\u0430\u044e\u0442 \u043e\u0447\u0435\u043d\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438.<\/p>\n\n\n\n

\u0420\u043e\u044f\u043b\u0442\u0438<\/h2>\n\n\n\n

\u0412 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u043f\u0440\u0435\u0434\u043e\u043f\u043b\u0430\u0442\u0435, \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438 \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u044f\u0437\u0430\u043d\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0440\u043e\u044f\u043b\u0442\u0438 \u0432 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0439 \u043e\u0444\u0438\u0441 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u043c \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0435 \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u0451\u043c\u0430 \u043f\u0440\u043e\u0434\u0430\u0436. \u041a\u0430\u043d\u0430\u0434\u0441\u043a\u0438\u0435 \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c 6% \u043e\u0442 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436, \u0430 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0435 \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438 \u2014 3%. \u042d\u0442\u043e\u0442 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u043e\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435. \u041f\u0440\u0438\u0447\u0438\u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0445 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u0440\u043e\u044f\u043b\u0442\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044c\u0448\u0443\u044e \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0434\u043b\u044f \u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u044b\u0445 \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432.<\/p>\n\n\n\n

\u0420\u043e\u044f\u043b\u0442\u0438 \u0432\u0430\u0440\u044c\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0440\u044b\u043d\u043a\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u0413\u043e\u043d\u043a\u043e\u043d\u0433\u0435 \u0440\u043e\u044f\u043b\u0442\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 300 000 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410, \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 25 000 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0435\u043d\u044b \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f 5 \u043d\u043e\u0432\u044b\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0437\u0430\u043f\u0430\u0441 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043f\u0435\u0440\u0435\u0434 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439 \u0444\u0440\u0430\u043d\u0448\u0438\u0437\u044b NYF.<\/p>\n\n\n\n

NYF’s principle of fund rebate is an incentive mechanism for franchisees to develop new stores. The regularly recorded franchise fee provides protection for NYF’s financial situation and enables it to have long-term cash flow.<\/p>\n\n\n\n

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New York Fries<\/figcaption><\/figure>\n\n\n\n

\u041d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043d\u043e, \u0438\u043c\u0435\u043d\u043d\u043e Gould \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c \u0434\u043b\u044f \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f New York Fries \u0438\u0437 \u043d\u0438\u0448\u0435\u0432\u043e\u0433\u043e \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u043d\u0430 \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u0441\u043a\u0438\u0445 \u043a\u0430\u0440\u0442\u043e\u0444\u0435\u043b\u0438\u043d\u0430\u0445, \u0432 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441\u0435\u0442\u0438.<\/p>","protected":false},"excerpt":{"rendered":"

In addition to having a professional French fries production line, New York Fries also has unique franchise distribution strategy, which makes their brands all over the world. So what strategy have they adopted? High standard to select dealer New York Fries is a distinctive restaurant brand. Its potential distributors are often more difficult to understand the […]<\/p>\n","protected":false},"author":1,"featured_media":949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-analysis"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/posts\/945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/comments?post=945"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/posts\/945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/media\/949"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/media?parent=945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/categories?post=945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/ru\/wp-json\/wp\/v2\/tags?post=945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}