{"id":953,"date":"2020-04-27T02:51:52","date_gmt":"2020-04-27T09:51:52","guid":{"rendered":"https:\/\/allpotatoes.com\/?p=953"},"modified":"2024-03-29T15:54:46","modified_gmt":"2024-03-29T07:54:46","slug":"potato-chips-processing-plant","status":"publish","type":"post","link":"https:\/\/allpotatoes.com\/sw\/potato-chips-processing-plant\/","title":{"rendered":"T\u1ea1i sao khoai t\u00e2y chi\u00ean c\u1ee7a Lay\u2019s l\u1ea1i \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang y\u00eau th\u00edch?"},"content":{"rendered":"
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4.5\/5 - (25 votes) <\/div> <\/div>

K\u1ec3 t\u1eeb khi ra m\u1eaft khoai t\u00e2y chi\u00ean c\u1ee7a Lay\u2019s, c\u00f4ng ty \u0111\u00e3 d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 li\u00ean t\u1ee5c chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a gi\u1edbi tr\u1ebb, t\u1ea1o ra v\u00f4 s\u1ed1 khoai t\u00e2y chi\u00ean b\u00e1n ch\u1ea1y. Kh\u00f4ng ch\u1ec9 c\u00f3 nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn khoai t\u00e2y chi\u00ean m\u1ea1nh m\u1ebd c\u1ee7a Lay\u2019s, m\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG).<\/p>

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do b\u1edfi nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn khoai t\u00e2y chi\u00ean<\/strong><\/figcaption><\/figure>

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Lay\u2019s th\u00f4ng minh \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/h2>

Trong th\u1eddi \u0111i\u1ec3m n\u00e2ng c\u1ea5p ti\u00eau d\u00f9ng, ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho nh\u1eefng th\u1ee9 t\u01b0\u01a1i m\u1edbi. C\u00e1c lo\u1ea1i snack c\u00f3 gi\u00e1 tr\u1ecb cao, phong c\u00e1ch cao th\u1eadm ch\u00ed gi\u00e1 cao h\u01a1n, c\u00e0ng thu h\u00fat s\u1ef1 quan t\u00e2m mua v\u00e0 chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c lo\u1ea1i snack truy\u1ec1n th\u1ed1ng tr\u00ean k\u1ec7 si\u00eau th\u1ecb h\u1ea7u nh\u01b0 kh\u00f4ng n\u1eb1m trong s\u1ed1 \u0111\u00f3. Trong b\u1ed1i c\u1ea3nh l\u1edbn nh\u01b0 v\u1eady, Lay\u2019s \u0111\u00e3 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n th\u00f4ng qua ti\u1ebfp th\u1ecb ch\u00ednh x\u00e1c v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong gi\u1edbi snack. H\u1ecd \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u00e1y l\u00e0m khoai t\u00e2y chi\u00ean<\/a><\/strong>, nh\u1eb1m s\u1ea3n xu\u1ea5t khoai t\u00e2y chi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>

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\u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn b\u1edfi nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn khoai t\u00e2y chi\u00ean<\/strong><\/figcaption><\/figure>

Lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p<\/h2>

Hi\u1ec7n t\u1ea1i, video ng\u1eafn l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u1ee7a n\u1ed9i dung marketing. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u1ea3m th\u1ea5y r\u1eb1ng mi\u1ec5n l\u00e0 h\u1ecd c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng thay \u0111\u1ed5i c\u1ee7a marketing, h\u1ecd c\u00f3 th\u1ec3 chi\u1ebfm v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i trong n\u1ed9i dung marketing. Th\u1ef1c t\u1ebf, \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn.<\/p>

T\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng \u0111\u1ebfn h\u00ecnh \u1ea3nh, H5, crossover, c\u1ea5y IP, th\u1eadm ch\u00ed video ng\u1eafn ho\u1eb7c phim ng\u1eafn, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u00e3 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, v\u1eabn c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chi ti\u1ec1n cho qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh th\u1ee9c v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. M\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c n\u1ed9i dung marketing \u0111ang thay \u0111\u1ed5i, b\u1ea1n kh\u00f4ng th\u1ec3 m\u00f9 qu\u00e1ng theo \u0111u\u1ed5i n\u00f3. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb l\u00e0 m\u1ed1i quan h\u1ec7 b\u1ed5 sung, v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 thay th\u1ebf l\u1eabn nhau.<\/p>

C\u00e1c lo\u1ea1i n\u1ed9i dung marketing<\/h2>

Content marketing can usually be divided into three different types, the brand’s official advertising BGC, influential stars and PGC for the overall content of KOL, and UGC. In the promotion of new products, Lay\u2019s is also step by step, paving different types of content at different times, different platforms and different channels. They aim to create a combination of marketing.<\/p>

T\u1ea1i sao khoai t\u00e2y chi\u00ean v\u1ecb Matcha l\u1ea1i ph\u1ed5 bi\u1ebfn?<\/h2>

L\u1ea5y v\u00ed d\u1ee5 l\u00e0 khoai t\u00e2y chi\u00ean v\u1ecb matcha, to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng r\u1ea5t \u0111\u1ea7y \u0111\u1ee7. Trong th\u00f4ng tin ch\u00ednh th\u1ee9c c\u1ee7a BGC, c\u00f3 h\u01b0\u1edbng \u0111i v\u00e0 phong c\u00e1ch m\u1edbi, \u0111\u00f3 l\u00e0 y\u00eau th\u00edch h\u01b0\u01a1ng v\u1ecb m\u00f9a xu\u00e2n. Sau \u0111\u00f3, c\u00e1c ng\u00f4i sao \u0111\u00e3 ph\u00e1t h\u00e0nh tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean Weibo \u0111\u1ec3 t\u1eadn d\u1ee5ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>

D\u00f9 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u1ebfn \u0111\u00e2u, c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 m\u1ed9t nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn khoai t\u00e2y chi\u00ean<\/a><\/strong>chuy\u00ean nghi\u1ec7p. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u kinh doanh khoai t\u00e2y chi\u00ean \u0111\u1ec3 thu l\u1ee3i nhu\u1eadn cao.<\/p>","protected":false},"excerpt":{"rendered":"

Since the listing of Lay\u2019s potato chips, it has been relying on advertising and creativity to continuously seize the market of young people, producing countless hot sale potato chips. Not only does Lay\u2019s have a powerful potato chips processing plant, but the combination of marketing model and marketing strategy in the Chinese market can be regarded as a benchmark in the FMCG […]<\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-analysis"],"_links":{"self":[{"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allpotatoes.com\/sw\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}