Since the beginning of this year, many companies who have potato chips processing line have raised product prices to cope with the continuous increase in raw materials and labor costs. It is understandable to balance the cost pressure through price adjustment, but this will inevitably bring some influence to consumers. At the same time, it damages consumers’ trust to the brand.
如何打造薯片品牌？
轻量化包装与设计以满足便利性和环保的需求，是薯片发展中的新趋势。设计不仅要简洁，还应回归薯片的本源。建议使用薯农的照片，营造工匠精神。
在多维创新中打造品牌效应
The younger generation, as the main consumer of casual snacks, has a strong interest in the fresh and interesting elements. Meanwhile, they are always willing to try new things. They are also highly sensitive to the taste and cost-effectiveness of the product. Faced with a variety of casual snacks, consumers have more diverse choices. Therefore, for merchants, in order to win business opportunities and improve benefit, they must inevitably take the all-round differentiation road. The multi-dimensional innovations such as taste, packaging, marketing and interactive methods should be made by deeply surveying consumer demand. Besides, purchasing professional potato chips processing line can reduce the cost of potato chips.
最后，应坚持通过社交媒体互动、跨境品牌营销等方式打造品牌。通过这些措施，力争引领新零食行业的长期流量。
