Potato chips are one of the fastest growing categories in the snack food industry in recent years, and potato chip making equipment is also modernizing to meet people’s needs. From a global perspective, the proportion of potato chips and snack foods is also increasing year by year. According to statistics, in Europe and the United States, potato chips and french fries account for more than 60% of the total snack foods. Therefore, it has a very large growth space and potential, and is a product with a long life cycle.
随着健康和休闲趋势日益明显，薯片也展现出更多样的特性。2020年，薯片市场流行哪些新趋势？
更多口味
丰富的口味是薯片的一个主要特色。在此之前，番茄味和烧烤味一直垄断着薯片的口味市场。直到2015年，更多样的口味开始被消费者接受。
不仅有经典口味如原味、西红柿味和烧烤味，还包括红酒牛排味和黄瓜味。这些口味也非常容易激发年轻群体的兴趣！
不规则形状
In shape, potato chips are changing from round to polygonal and concave and convex types, and it’s less fragile. Its shape depends on the cutting step in the 薯片生产线.
烘焙薯片变得流行
In the production process, potato chips are also undergoing changes. Traditional potato chips are mostly fried by frying machine in potato chip making equipment.With the rise of the trend of health, more and more consumers start to choose non-fried products. Under this background, baked potato chips have become a new trend.
小包装越来越受欢迎
In order to expand consumption and reduce waste, small packages are becoming more and more popular. When using 包装机 in potato chips production line, people adopt to different styles of package with rather small size. There are 17-19 pieces potato chips in each pack, which can make most customers feel full after eating. At the same time, they no longer have to worry about storage issues.
与时俱进的传播方式
越来越多的市场在消费者享用美味薯片的同时，提供各种有趣的故事和明星偶像的精彩新闻，从而提高购买率。同时，也利用明星的影响力丰富和增强产品的卖点和品牌实力。
