Nowadays, there are many 薯片生产线 制造商. Among the top five potato chip brands in the United States, snack business,Lay’s and Ruffles are affiliated with Pepsi’s, and Frito-Lay, Kettle and Cape Cod belong to Snyder’s-Lance. The fifth is Utz brand, which is currently an independent brand, and it has decided to continue to grow by joining the Snack Food Association.
最受欢迎的品牌——Lay’s
Lay’s is the most popular potato chips brand in the world and the flagship brand of Frito-Lay. The success of this brand’s dominant position is inextricably linked to its smart business development strategy, including continuous innovation and expansion through investment in new factories or the acquisition of smaller 薯片生产线 制造商. Through constant operation, the brand name has become the biggest asset. Lay’s is known as Coca-Cola in the world of potato chips.
是什么让Lay’s如此受欢迎？
品牌的实力不仅取决于外部表现。外部表现只是开始。品牌价值的创造通过建立持续的存在感来实现。在过去，这种存在感主要依赖于传统广告，如印刷广告和电视广告。如今，随着新媒体的崛起，尤其是社交网络，更容易打造强大的品牌。
皱纹薯片
Ruffles是另一款在美国市场受欢迎的Frito-Lay土豆片品牌。它是真正的美国品牌，采用红、白、蓝作为其标志性颜色识别。2015年，DuPuis集团设计了最新的Logo风格。新标志采用粗线条书写。特别是，袋子上的棒球和美式足球与品牌高度相关联，作为对Frito-Lay土豆片粉丝的反馈产品引入市场。该品牌的主要特点是土豆片的纹理呈波纹状，带有凸起的线条。Ruffles的口感更坚实，不易碎裂，因此消费者咬一口后，可以愉快地蘸酱继续食用。该品牌主要面向男性消费者，其传播定位非常有针对性，通常与体育和幽默相关联。
Snyder’s-Lance
Snyder’s-Lance Foods以零食爱好者闻名，在美国拥有另外两个土豆片品牌，Kettle和Cape Cod。与Frito-Lay在大众消费市场的定位相比，Snyder’s-Lance倾向于细分市场，价格略高。
