Herefordshire is located on the southwest coast of the United Kingdom. The soil is fertile clay, which produces potatoes of very high quality. In 2002, a local farmer named Tyrrells potato chips by the name of his own farm. In 2014, they began to produce potato chips on a large scale though using professional potato chips processing machine. Tyrrells potato chips have been successfully sold to 30 countries including the United States, Brazil, and India etc.
Tyrrells薯片不同口味的最新包装概念
市场上的薯片包装总是缺乏一些新颖之处。当你遇到Tyrrells时，你会发现想象力是无限的。实际上，Tyrrells一直在通过其包装进行品牌宣传。在行业内被称为“包广告”。其包装充满了严谨而又不拘一格的拼接，不相关的视觉元素被组合在一起，但它们非常和谐。
Tyrrells薯片包装风格
旧的黑白照片是Tyrrells薯片包装的主要视觉符号。大部分照片拍摄于早期和中期，场景多为农场、乡村和海滩。具有年代感、带有乡村生活痕迹的影像唤起人们的旧时记忆。最新的包装还原了照片中局部细节的色彩，使视觉效果更具真实感。
Tyrrells薯片包装的差异
怀旧是品牌常用的包装策略，图片内容也与产品本身相关。为了展现品牌魅力，这些影像常被构建为积极的画面。
However, the above visual strategy has no trace on Tyrrells potato chips. Most of the people in the old photos have nothing to do with the product. They are neither potato chips processing machine nor a consumer. The protagonist often shows in front of consumers with a strange posture. What does the brand want to express through these old photos?
不同包装的意义
海盐与苹果醋口味中有一位叔叔正在品尝葡萄酒。照片记录了他微妙的瞬间，即眯起眼睛，看着酒杯中剩余的一半酒，嘴角微微上扬。
烟熏辣椒粉的味道更浓烈。在一家茶馆里，右边的女士被安排成吞火球的场景，左边的女士则优雅地品茶，似乎毫不在意。
成熟的车打芝士和细香葱口味包装上有三位女士。中间的女士手持一块巨大的奶酪，站在后面的两人脸上带有奇异的表情。
在轻度海盐味的包装中，三位穿着泳衣的女孩在海边玩倒立，其中两人表现良好。最右边的女孩正处于双脚腾空的瞬间。
Novel packaging, coupled with a professional potato chips processing machine, Tyrrells potato chips is constantly famous in the world
