Nowadays, there are many potato chips production line manufacturers. Among the top five potato chip brands in the United States, snack business,Lay’s and Ruffles are affiliated with Pepsi’s, and Frito-Lay, Kettle and Cape Cod belong to Snyder’s-Lance. The fifth is Utz brand, which is currently an independent brand, and it has decided to continue to grow by joining the Snack Food Association.
The most popular brand-Lay ’s
Lay’s is the most popular potato chips brand in the world and the flagship brand of Frito-Lay. The success of this brand’s dominant position is inextricably linked to its smart business development strategy, including continuous innovation and expansion through investment in new factories or the acquisition of smaller potato chips production line manufacturers. Through constant operation, the brand name has become the biggest asset. Lay’s is known as Coca-Cola in the world of potato chips.
What makes lay ’s so popular?
品牌的实力不仅仅取决于外在表现。外部表现仅仅是开始。品牌价值的创造是通过建立持续的存在感来实现的。过去，这种展示方式基于平面广告和电视广告等传统广告。如今，随着新媒体尤其是社交网络的兴起，建立强大的品牌变得更加容易。
Ruffles
Ruffles是另一个在美国市场流行的Frito-Lay薯片品牌。它是一个真正的美国品牌，以红、白、蓝作为其标志性的颜色识别。最新的Logo风格是由DuPuis Group于2015年创建的，新的Logo采用粗线条书写。尤其是包袋上的棒球和美式橄榄球建立了高度的关联性，并作为回馈产品推向市场，回馈菲多利薯片的粉丝。这个品牌的主要特点是薯片的纹理是波纹状的，有凸起的纹路。 Ruffles的口感更紧实，不易碎，所以当消费者咬上一口后，他们可以愉快地把剩下的部分沾上酱汁继续吃。该品牌针对男性消费者，其传播定位非常有针对性，通常与运动和幽默联系在一起。
Snyder’s-Lance
Snyder's-Lance Foods 被誉为零食爱好者，在美国拥有另外两个薯片品牌 Kettle 和 Cape Cod。与Frito-Lay在大众消费市场的定位相比，Snyder’s-Lance偏向小众，价格略高。
