Since the beginning of this year, many companies who have potato chips processing line have raised product prices to cope with the continuous increase in raw materials and labor costs. It is understandable to balance the cost pressure through price adjustment, but this will inevitably bring some influence to consumers. At the same time, it damages consumers’ trust to the brand.
¿Cómo construir una marca de papas fritas?
El embalaje y diseño ligeros para satisfacer la demanda de conveniencia y protección ambiental son las nuevas tendencias en el desarrollo de papas fritas. El diseño no solo debe ser simple, sino también volver a los orígenes de las papas fritas. Es recomendable utilizar fotos de agricultores de papas para crear un espíritu de ingenio.
Crear efecto de marca en innovación multidimensional
The younger generation, as the main consumer of casual snacks, has a strong interest in the fresh and interesting elements. Meanwhile, they are always willing to try new things. They are also highly sensitive to the taste and cost-effectiveness of the product. Faced with a variety of casual snacks, consumers have more diverse choices. Therefore, for merchants, in order to win business opportunities and improve benefit, they must inevitably take the all-round differentiation road. The multi-dimensional innovations such as taste, packaging, marketing and interactive methods should be made by deeply surveying consumer demand. Besides, purchasing professional potato chips processing line can reduce the cost of potato chips.
Finalmente, debe insistir en construir una marca a partir de la interacción en redes sociales, marketing de marca transfronterizo y otros aspectos. De esta manera, podrá esforzarse por liderar el flujo a largo plazo de la industria de los nuevos snacks.
