Nowadays, there are many potato chips production line manufacturers. Among the top five potato chip brands in the United States, snack business,Lay’s and Ruffles are affiliated with Pepsi’s, and Frito-Lay, Kettle and Cape Cod belong to Snyder’s-Lance. The fifth is Utz brand, which is currently an independent brand, and it has decided to continue to grow by joining the Snack Food Association.
The most popular brand-Lay ’s
Lay’s is the most popular potato chips brand in the world and the flagship brand of Frito-Lay. The success of this brand’s dominant position is inextricably linked to its smart business development strategy, including continuous innovation and expansion through investment in new factories or the acquisition of smaller potato chips production line manufacturers. Through constant operation, the brand name has become the biggest asset. Lay’s is known as Coca-Cola in the world of potato chips.
What makes lay ’s so popular?
Nguvu ya chapa inategemea sio tu juu ya utendaji wa nje. Utendaji wa nje ni mwanzo tu. Uundaji wa thamani ya chapa unapatikana kwa kuanzisha hisia inayoendelea ya kuwepo. Hapo awali, uwepo wa aina hii ulitokana na utangazaji wa kawaida kama vile matangazo ya kuchapisha na matangazo ya televisheni. Leo, pamoja na kuongezeka kwa vyombo vya habari vipya, hasa mitandao ya kijamii, ni rahisi kujenga brand yenye nguvu.
Ruffles
Ruffles ni chapa nyingine ya viazi ya Frito-Lay maarufu katika soko la Marekani. Ni chapa halisi ya Kimarekani, inayotumia nyekundu, nyeupe na buluu kama utambuzi wake wa rangi. Mtindo wa hivi punde wa Nembo uliundwa na Kikundi cha DuPuis mnamo 2015. Nembo hiyo mpya imeandikwa kwa mistari minene. Hasa, besiboli na kandanda ya Marekani kwenye begi imethibitisha uwiano wa hali ya juu, na imetambulishwa sokoni kama bidhaa ya maoni kwa mashabiki wa chipsi za viazi za Frito-Lay. Kipengele kikuu cha brand hii ni kwamba texture ya chips viazi ni bati, na mistari iliyoinuliwa. Ladha ya Ruffles ni dhabiti na si rahisi kuvunjika, kwa hivyo watumiaji wanapouma, wanaweza kuzamisha sehemu iliyobaki kwa furaha na mchuzi ili kuendelea kula. Chapa hii inalenga wateja wa kiume, na mwelekeo wake wa mawasiliano unalengwa sana, kwa kawaida huhusishwa na michezo na ucheshi.
Snyder’s-Lance
Snyder’s-Lance Foods inajulikana kama mpenda vitafunwa na inamiliki chapa nyingine mbili za chipsi za viazi nchini Marekani, Kettle na Cape Cod. Ikilinganishwa na nafasi ya Frito-Lay katika soko kubwa la watumiaji, Snyder's-Lance inaelekea kuwa niche na bei ni ya juu kidogo.
