Potato chips are one of the fastest growing categories in the snack food industry in recent years, and potato chip making equipment is also modernizing to meet people’s needs. From a global perspective, the proportion of potato chips and snack foods is also increasing year by year. According to statistics, in Europe and the United States, potato chips and french fries account for more than 60% of the total snack foods. Therefore, it has a very large growth space and potential, and is a product with a long life cycle.
随着健康休闲的趋势越来越明显,薯片也呈现出更加多元化的特点。 2020年薯片市场流行哪些新趋势?
More flavors
口味丰富是薯片的一大特点。在此之前,马铃薯风味一直被番茄风味和烧烤风味所垄断。直到2015年,更加多样化的口味开始被消费者接受。
不仅有原味、番茄味、烧烤味等经典口味,还有红酒牛排、黄瓜味。这些口味也很容易引起年轻群体的兴趣!

Irregular shape
In shape, potato chips are changing from round to polygonal and concave and convex types, and it’s less fragile. Its shape depends on the cutting step in the potato chips production line.
Baked potato chips become popular
在生产过程中,薯片也在经历变化。传统的薯片大多是通过薯片生产设备中的油炸机进行油炸。随着健康趋势的兴起,越来越多的消费者开始选择非油炸产品。在这种背景下,烘焙薯片已成为一种新趋势。
Small packaging is gaining popularity
为了扩大消费和减少浪费,小包装越来越受欢迎。在薯片生产线中使用 包装机 时,人们采用不同风格的小尺寸包装。每包有17-19片薯片,可以让大多数顾客在吃完后感到饱腹。同时,他们也不再需要担心储存问题。
The way of spreading in line with the times
越来越多的市场为消费者在享受美味薯片的同时,提供各种明星偶像的搞笑故事和震撼新闻,从而提高了购买率。同时,还利用明星的影响力来丰富和提升产品的卖点和品牌力。