Potato chips are one of the fastest growing categories in the snack food industry in recent years, and potato chip making equipment is also modernizing to meet people’s needs. From a global perspective, the proportion of potato chips and snack foods is also increasing year by year. According to statistics, in Europe and the United States, potato chips and french fries account for more than 60% of the total snack foods. Therefore, it has a very large growth space and potential, and is a product with a long life cycle.
Dengan trend kesihatan dan santai yang semakin ketara, kerepot kentang juga menunjukkan ciri-ciri yang lebih pelbagai. Apakah trend baharu yang popular dalam pasaran kerepot kentang pada tahun 2020?
Lebih banyak perisa
Perisa yang kaya adalah ciri utama kerepot kentang. Sebelum ini, perisa kentang telah dikuasai oleh perisa tomato dan barbeku. Sehingga tahun 2015, lebih banyak perisa yang lebih pelbagai mula diterima oleh pengguna.
Terdapat bukan sahaja perisa klasik seperti perisa asli, perisa tomato dan perisa barbeku, tetapi juga perisa daging lembu wain merah dan timun. Perisa-perisa ini juga sangat mudah membangkitkan minat golongan muda!.
Bentuk tidak teratur
In shape, potato chips are changing from round to polygonal and concave and convex types, and it’s less fragile. Its shape depends on the cutting step in the barisan pengeluaran kerepek kentang.
Kerepot kentang panggang menjadi popular
In the production process, potato chips are also undergoing changes. Traditional potato chips are mostly fried by frying machine in potato chip making equipment.With the rise of the trend of health, more and more consumers start to choose non-fried products. Under this background, baked potato chips have become a new trend.
Pembungkusan kecil semakin mendapat perhatian
In order to expand consumption and reduce waste, small packages are becoming more and more popular. When using mesin pembungkusan in potato chips production line, people adopt to different styles of package with rather small size. There are 17-19 pieces potato chips in each pack, which can make most customers feel full after eating. At the same time, they no longer have to worry about storage issues.
Cara penyebaran yang selaras dengan zaman
Lebih banyak pasaran menyediakan pengguna dengan pelbagai cerita lucu dan berita menarik tentang bintang idola sambil menikmati kerepot kentang yang lazat, yang meningkatkan kadar pembelian. Pada masa yang sama, ia juga menggunakan pengaruh bintang untuk memperkayakan dan meningkatkan titik jualan produk dan kekuatan jenama.
