Five new trends in the potato chip market in 2020

Potato chips are one of the fastest growing categories in the snack food industry in recent years, and potato chip making equipment is also modernizing to meet people’s needs. From a global perspective, the proportion of potato chips and snack foods is also increasing year by year. According to statistics, in Europe and the United States, potato chips and french fries account for more than 60% of the total snack foods. Therefore, it has a very large growth space and potential, and is a product with a long life cycle.

Kwa mwenendo wa afya na burudani kuwa wazi zaidi na zaidi, chips za viazi pia zinaonyesha sifa tofauti zaidi. Ni mitindo gani mpya inayojulikana katika soko la chip ya viazi mnamo 2020?

More flavors

Ladha tajiri ni sifa kuu ya chips za viazi. Kabla ya hili, ladha ya viazi imekuwa ikiongozwa na ladha ya nyanya na ladha ya barbeque. Hadi 2015, ladha tofauti zaidi zilianza kukubaliwa na watumiaji.

Hakuna ladha ya kitamaduni pekee kama vile ladha asili, ladha ya nyanya na ladha ya nyama choma, lakini pia nyama ya divai nyekundu na ladha ya tango. Vionjo hivi pia ni rahisi sana kuamsha shauku ya vikundi vya vijana!

chips viazi

Irregular shape

In shape, potato chips are changing from round to polygonal and concave and convex types, and it’s less fragile. Its shape depends on the cutting step in the potato chips production line.

Baked potato chips become popular

Katika mchakato wa uzalishaji, chips za viazi pia zinapata mabadiliko. Chips za viazi za jadi mara nyingi hupikwa kwa kutumia mashine ya kukaanga katika vifaa vya kutengeneza chips za viazi. Kwa kuongezeka kwa mtindo wa afya, watumiaji wengi zaidi wanaanza kuchagua bidhaa zisizopikwa. Katika muktadha huu, chips za viazi zilizopikwa zimekuwa mtindo mpya.

Small packaging is gaining popularity

Ili kupanua matumizi na kupunguza taka, pakiti ndogo zinakuwa maarufu zaidi na zaidi. Wakati wa kutumia mashine ya kufungasha katika mchakato wa uzalishaji wa chips za viazi, watu wanachagua mitindo tofauti ya pakiti zenye ukubwa mdogo. Kuna vipande 17-19 vya chips za viazi katika kila pakiti, ambayo inaweza kuwafanya wateja wengi wajisikie wamejaa baada ya kula. Wakati huo huo, hawahitaji tena kuwa na wasiwasi kuhusu masuala ya uhifadhi.

The way of spreading in line with the times

Idadi inayoongezeka ya masoko huwapa wateja kila aina ya hadithi za kuchekesha na habari za kustaajabisha kuhusu sanamu za nyota huku wakifurahia chipsi za viazi ladha, jambo ambalo huongeza  kiwango cha ununuzi. Wakati huo huo, pia hutumia ushawishi wa nyota kutajirisha na kuboresha sehemu ya mauzo ya bidhaa na nguvu ya chapa.